Photography and Digital Design

Westman Atelier is a luxury beauty brand founded by renowned makeup artist Gucci Westman. Known for its commitment to clean beauty, the brand offers a range of high-performance, consciously crafted products that blend seamlessly with the skin. Westman Atelier emphasizes natural, dewy finishes and skin-loving ingredients, ensuring that makeup not only enhances beauty but also nourishes the skin. The brand’s chic, minimalist packaging and thoughtfully curated shades reflect Gucci Westman's years of experience in the industry, catering to a wide array of skin tones and types. With a focus on sustainability and efficacy, Westman Atelier has garnered a dedicated following among beauty enthusiasts and professionals alike.

The Westman Atelier Lip Suede lipsticks are a testament to the brand's commitment to luxurious, clean beauty. Encased in a sleek, minimalist compact, the Lip Suede palette features four versatile shades that can be mixed and matched to create a custom lip color. These lipsticks are formulated with a blend of natural oils and butters, such as organic jojoba oil and shea butter, ensuring a hydrating and comfortable wear. The richly pigmented, velvety formula delivers a smooth, matte finish that flatters all skin tones. Designed for both practicality and elegance, the Lip Suede lipsticks embody Gucci Westman’s expertise in creating products that are both beautiful and beneficial for the skin.

Photographing Westman Atelier's Lip Suede lipsticks in a clean aesthetic with high contrast can effectively mirror the brand's identity of luxurious minimalism and modern sophistication. To achieve this, a pristine white background can be used to emphasize the sleek design and vibrant colors of the lipsticks, allowing them to stand out prominently. Strategic lighting will create sharp, defined shadows that highlight the contours and textures of the product, enhancing its visual appeal. Close-up shots can capture the richness of the pigments and the smooth, matte finish, while maintaining a balanced composition that reflects the brand's ethos of elegance and simplicity. This approach not only showcases the product’s quality and design but also aligns with Westman Atelier’s dedication to clean beauty and high-performance cosmetics.

Creating marketing assets for the launch of the Lip Suede lipsticks involved a balance of clean, minimal design that allows the photography to take center stage. The focus was on the images that highlight the product’s luxurious packaging and rich colors. Using ample white space in layouts will ensure that the photographs are the focal point, while subtle, elegant typography can convey key information without overwhelming the visuals. A cohesive color palette that complements the shades of the lipsticks will enhance the overall aesthetic. By keeping the design understated and refined, the marketing assets will effectively communicate the sophistication and quality of the Lip Suede lipsticks, resonating with Westman Atelier’s brand identity.

Location: Los Angeles, California
Photography and Design: Stephanie Schiller